The Fandom Phenomenon by Carmen Verrier

Engaging Audiences

=

Creating Fans

CONNECTING BRANDS AND AUDIENCES

The

Fandom

Phenomenon

Carmen Verrier is known for her creativity, foresight, and ability to push boundaries, she has been at the forefront of some of the most iconic moments in global entertainment.

Carmen was one of the very first European hires at Netflix. She built marketing teams and strategies across the Benelux, Scandinavia, Eastern Europe, the Middle East and Africa — playing a pivotal role in Netflix’s rapid rise from a small EMEA startup to a household name and a streaming powerhouse.

Before Netflix at Warner Bros., she drove campaigns that made Harry Potter a cultural phenomenon and for 20th Century Fox kept Ice Age cool across Europe. She supported Disney during the celebrated Cinema Expo years and even brought storytelling magic to partnerships like Disney themed McDonald’s Happy Meals.

Known for her creativity, innovation, and boundary-pushing ideas, Carmen combines the instincts of a marketer with the vision of a producer and the charisma of an entertainer. She has a rare talent for anticipating cultural trends, building trusted partnerships, and connecting brands and ideas across industries with a rare mix of strategic sharpness and human warmth. Her vast international network spans studios, platforms, brands, and creative talent.

MEET CARMEN

Entertainment marketing leader

over 25 years of experience

shaping the way audiences connect
with stories, talent and brands

ABOUT CARMEN

WHAT OTHERS SAY

Carmen's determination, creativity and business dynamism is inspiring and motivating

Jason Bevan

Keynote Speaker and former VP EMEA Marketing Warner Bros. Pictures

I worked with Carmen for several years on multiple big name movie releases and found her determination, creativity and business dynamism inspiring and motivating. She’s astute, collaborative, great fun and has a passion for emotive storytelling, powered by an impressive career in movie and series marketing.

Carmen's vision and inspiration were instrumental in shaping Netflix’s success in EMEA

Kelly Bennett

Global CMO Netflix 2012 - 2020

I had the pleasure of working with Carmen Verrier first at Warner and later as one of my very first hires in Europe for Netflix. Carmen has always been deeply attuned to popular culture and consistently brought innovative, creative, and boundary-pushing ideas to the table. Her vision and inspiration were instrumental in shaping Netflix’s success in EMEA, and her influence was felt across the entire organization. Carmen doesn’t just follow culture — she helps set it.

Carmen values people, builds trust effortlessly, and brings depth into every conversation

Pamir Guroglu

Co-founder VitPepper and former COO of Global Agency

Carmen combines the authority of a distinguished marketing executive with the clarity of a keynote speaker and the insight of a trusted consultant. Beyond her career leading major studios and platforms into Europe, what sets her apart is her sincerity: she values people, builds trust effortlessly, and brings depth into every conversation. Entering branded entertainment, it will be a thrill to watch her bring her vision to life in collaboration with industry leaders, demonstrating her two most valuable assets: strategic excellence and authentic human connection; a rare and powerful combination.

What stands out is Carmen's strong marketing expertise, understanding of storytelling, and her instinctive feel for popular culture

Janey van Ierland

Content executive and former Netflix Director Content Benelux & Nordics

I’ve had the pleasure of working with Carmen in different roles over the past 15 years, including more than three years side by side at Netflix in the Benelux and Nordics. What stands out is her strong marketing expertise, understanding of storytelling, and her instinctive feel for popular culture. She moves effortlessly between talent, media, and brands — always adapting her approach without losing her authenticity. Carmen’s collaborative spirit, visionary ideas and creativity make her a trusted colleague, and her ability to shape ideas into campaigns and stories that resonate has had a lasting impact.

Carmen understands better than anyone how media connects to culture and commerce in the modern age

Jack Persey

Founder of Magix

With a supreme record of steering the world’s media giants into the future, she now guides clients and partners with a unique perspective and a first-in-class approach. If you live in EMEA, Carmen is the reason you know Netflix!

Working with Carmen has always been one of those rare professional experiences that reminds you why you love this industry.

Tatiana Hernaiz Falcon

Co-Founder of BravaHouse and former Netflix Content Executive

We first collaborated years ago at Netflix, and already then her brilliance, intuition, and ability to connect creative vision with strategic execution were truly remarkable and made her one of a kind. Coming back together now, in her role as a media consultant, has been nothing short of inspiring and fruitful. She brings not only a sharp 360 understanding of the audiovisual business, but also an energy, knowledge and passion that elevates every conversation and every project. Carmen has that unique mix of intelligence, efficiency, empathy, and drive that makes her an extraordinary partner — someone you want by your side when you’re building something that truly matters.

BRANDED ENTERTAINMENT

When your brand becomes the story

From streaming hits to global campaigns, Carmen knows how to make brands part of the story instead of the interruption by creating content that fuels fandom. She helps brands create cross-platform content and to tell stories that audiences want to rally around, share, and celebrate — transforming brand messages into cultural touchpoints...

KEYNOTE SPEAKER

From the Netflix playbook to your stage

Carmen brings global entertainment lessons to the stage, inspiring brands to think bigger, bolder, and more creatively. She shows why the future of marketing is all about fandom, storytelling and culture. She inspires brands to move beyond customers and start building communities of loyal fans — just as the world’s biggest entertainment properties do.

CONSULTANCY

Connecting culture, strategy and growth

With over 25 years at the forefront of entertainment marketing, Carmen advises brands, talent, and creative companies on how to navigate culture, storytelling, and audience behavior and how to shift from short-term targeting to long-term fan-building. She helps brands design strategies that feed fandom, creating deeper connections and sustainable growth across culture, platforms, and industries.

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Engaging Audiences

=

Creating Fans

CONNECTING BRANDS AND AUDIENCES

The

Fandom

Phenomenon

MEET CARMEN

Entertainment marketing leader

over 25 years of experience

shaping the way audiences connect
with stories, talent and brands

ABOUT CARMEN

WHAT OTHERS SAY

Carmen's determination, creativity and business dynamism is inspiring and motivating

Jason Bevan

Carmen's vision and inspiration were instrumental in shaping Netflix’s success in EMEA

Kelly Bennett

Carmen values people, builds trust effortlessly, and brings depth into every conversation

Pamir Guroglu

What stands out is Carmen's strong marketing expertise, understanding of storytelling, and her instinctive feel for popular culture

Janey van Ierland

Carmen understands better than anyone how media connects to culture and commerce in the modern age

Jack Persey

Working with Carmen has always been one of those rare professional experiences that reminds you why you love this industry.

Tatiana Hernaiz Falcon

BRANDED ENTERTAINMENT

KEYNOTE SPEAKER

CONSULTANCY

FOR QUESTIONS & BOOKING INQUIRIES

CONTACT CARMEN

Engaging Audiences
=
Creating Fans

Engaging Audiences

=

Creating Fans

CONNECTING BRANDS AND AUDIENCES

The

Fandom

Phenomenon

MEET CARMEN

Entertainment marketing leader

over 25 years of experience

shaping the way audiences connect with stories, talent and brands

ABOUT CARMEN

WHAT OTHERS SAY

Carmen's determination, creativity and business dynamism is inspiring and motivating

Jason Bevan

Carmen's vision and inspiration were instrumental in shaping Netflix’s success in EMEA

Kelly Bennett

Carmen values people, builds trust effortlessly, and brings depth into every conversation

Pamir Guroglu

What stands out is Carmen's strong marketing expertise, understanding of storytelling, and her instinctive feel for popular culture

Janey van Ierland

Carmen understands better than anyone how media connects to culture and commerce in the modern age

Jack Persey

Working with Carmen has always been one of those rare professional experiences that reminds you why you love this industry.

Tatiana Hernaiz Falcon

BRANDED ENTERTAINMENT

KEYNOTE SPEAKER

CONSULTANCY

FOR QUESTIONS & BOOKING INQUIRIES

CONTACT CARMEN

Engaging Audiences = Creating Fans

shaping the way audiences connect
with stories, talent and brands

Engaging Audiences
=
Creating Fans